Raised in Brazil, Lina Roos studied product design at the Bauhaus University in Weimar and at the Pratt Institute in New York City. Her first professional experience was at droog design in Amsterdam, where she was strongly inspired by the playful and innovative design approach of the Dutch culture. Later she worked in the field of scenography and "brand architecture". Since 2021 she works as a senior workspace consultant and business developer connecting design and business into one person. In her master thesis for the MBA program, she deals with the question of how workspaces might influence collaborative work processes and innovation in organizations.